The original website for Cates Roofing created in the 1990’s was outdated and disorganized with wrong information. There were no search engine optimization on the site preventing the site from being relevant in search results. Several “logos” and wrong phone numbers were associated with the Cates company across the internet.
The owner contracted Indelible Blonde to develop a new website and cleanup their online presence. Cates’ risk free guarantee was emphasized on the main page and in the SEO. Black and white photos where used to focus the attention on the copy which highlights Cate Roofing’s commercial experience and their guarantee to stop roof leaks.
